Veb _ Creating connections to the future.
In partnership with their marketing
team, I delivered an identity that simply and powerfully conveys what lies at the core of the brand; a belief that Veb team enables and empowers brands to grow.
Veb
I was asked to redesign the identity of Veb, the venturing brand of Coca-Cola company. The brand story theme, "igniting connections to the future" was used as an springboard for everything, from the symbol to color palette. That, together with the idea of sinergy, different energies coming together to create something bigger, became the concept behind the symbol.
As partner with their marketing team, I delivered an identity that simply and powerfully conveys what lies at the core of the brand — a belief that Veb team enables and empowers brands to grow and meet the ever changing needs of beverage customers.
Veb role is to hunt and ignite growth opportunities for The Coca-Cola Company. To do so, they partner up with emerging brands, businesses, and also develop their own brands and products.
We used a bright gradient that hold at its core the Coca-Cola red, from there it evolved towards a warm yellow and a bright pink. This vibrant gradient represents energy, the energy that makes things happens, and the energy of teamwork.
