O'Pazo_Possibly the best seafood

restaurant in Spain


The brief


O’Pazo is considered to be one of the best fish and seafood restaurants in Spain. Their offer is simple: the best quality products, specifically searched, cooked in the simplest way (grilled or baked).

After 25 years of existence, it was time for an update. I was asked to design the new identity that was true to their personality and offer. 



For the main applications of the identity, we used black and white close-up photographs of the skin of different fishes. The images became nearly abstract textures.

What fish is that? for the uninitiated the fish world may be
a bit confusing, facing a fish menu may be challenging
To avoid confusion and help our customers, we commissioned an artist to illustrate the menu and highlighted the facts that make each product so unique.