to take home
Brand identity and packaging design for this new venture in the Spanish market. Bonamesa was founded with the mission to make fresh, healthy cuisine accessible to everyone. It creates handmade natural food avoiding all the obscure extras common to so much of the 'prepared' and 'fast' food on the market today.
The identity wanted to convey the idea of
“homemade” and "traditional Spanish", that´s why we used basic kitchen utensils that formed patterns that reminded the tiles used in our grandparent's kitchens and towels.
The use of black and white gives a minimal and contemporary feeling.
The logo evokes a plate, and I used illustrations of cooking tools to create patterns, putting the emphasis on the cooking, where it should be.