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Cove_ one of those experiences that most freelance designers go through.. 

What is all about




It was Christmas, I was spending some time with my family abroad when I received a call. It was someone from a creative agency. They have come across my portfolio and liked it but they  wanted me to go through a design test before hiring me. I agreed, even if I was not sure what I was agreeing to.




Later I found that the test was to develop three design proposals for a CBD drink specially targeted for women. They also set a limit of time for me to do it.  Finally, I did not get the job but since I devoted those hours to it, and I am rather happy with the results, I am including it here as part of my portfolio of work.

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Route One.




This design is focussed on the flavors. I used a simple, modern and Matisse style illustration, and  a pastel color palette directly related to the ingredients of each one of the drinks.

It is a feminine, soft and laid back design that can appeal to a younger audience.

Since I was not given too much information about the brand, just a brief description of the product and its target market, I explored a different brand positioning and personality  for each one of the routes.


Route two



I called this the feminist route. In this case, the idea is to use illustrations of women made my women. Women doing things that they enjoy doing.

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Route three



The sophisticated. In this proposal the design

is extremely simple and minimal. It appeals to a more mature and sophisticated woman. Since Cove is a sparkling drink the use of metallic gradients relates to the world of Champagnes and Spumantes. It can be the healthy option to replace an alcoholic drink.

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