T-box_Expandable fashion

from Istanbul

The brief

 

T-box is a Turkish fashion brand. They started producing  vacuum packed t-shirts, but soon its offer expanded to multiple products and in a few years, they had opened stores all over the country.

I worked together with Ntity Consultants
in reviewing the identity, packaging and the retail concept of the brand.

The company had grown incredibly quickly,

the design needs had been covered on the go, 
without a clear global vision. It was time to sit back and rethink what the brand was standing for and organize it in a coherent way

The retail concept for the shops aimed

to reflect the spirit of the brand. 

Bold pictograms, big type, and white and blue

colors are the heroes of the design.