VegOut_ eating vegetables

has never been so much fun!

The brief

 

Creation of the identity and packaging
for a new range of baked products containing 
a mix of vegetables and fruits. The product was targeted mainly at children and teenagers.

 

The aim was to create a brand that

reflected how eating vegetables could be

not only healthy but also tasty and fun

 

The design

 

Through the use of a bright and light color palette and cut-out photos of fruit and vegetables, we created a playful and fun packaging design that would not only appeal to young people but also to their parents.