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VegOut_ eating vegetables
has never been so much fun!
The brief
Creation of the identity and packaging
for a new range of baked products containing a mix of vegetables and fruits. The product was targeted mainly at children and teenagers.
The aim was to create a brand that
reflected how eating vegetables could be
not only healthy but also tasty and fun
The design
Through the use of a bright and light color palette and cut-out photos of fruit and vegetables, we created a playful and fun packaging design that would not only appeal to young people but also to their parents.
We chose a rounded typeface that matches with the logo and provides a soft and playful vibe to the pack.
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